Everyone is doing content marketing. Some do it better than others. Maybe you do it too and if not, then I suggest that you better get started or your competitor will grab pre-market share.
When it comes to content, I love this saying from the venerable website marketingexperiments.com, “the seller is now the publisher and the publisher must become the seller”.
Please don’t ignore this, your role is to ethically educate and advise your prospects, clients or customers in the ways of your world.
Essentially, its core role is the creation of useful pieces of information for your market. It is loved by search engines and social media campaigns. But most importantly it is loved by your customers.
People search for something online – and that’s the secret
People search for something online; they do not search for nothing. Thus, the right content is magnet for driving quality visitors, who, in turn, convert into quality prospects and customers.
Content lies at the heart of your success. You are now the publisher, but you must offer the right content at the right stage of your customer’s purchase journey.
Content is designed to do the following:
Why not go ahead and audit your content now? See what can be repurposed! If you don’t have any content, create new ones.