Quick fixes for generating lots of email marketing sales leads

Posted by: Conrad Wilson DipM, MSc, MBA
Category: Uncategorized
  • Use your most recognisable brand name in the ‘FROM’ field and personalise the subject line.
  • Keep your message relevant and personal.
  • Best performing list is your customer/client lists followed by your opt-in list and then cold B2B opt-in mailing list (provided by reputed data providers).
  • All emails should have a landing page.
  • Ensure your email takes no longer than 30 seconds to read from beginning to end.
  • Your email must not look and feel like a web page (this is impersonal).
  • Use only one call to action / offer. More options cause confusion.
  • Only use one-to-one personal writing style. Talk to one person, not to many.
  • Remain hype-free.
  • The headline must be relevant and compelling
  • Give just enough information to energise the prospect to click.
  • Landing page form must show offer outlined in email.
  • Do not sell in the email. Do not put a price in your email. It is very difficult to justify price and value in a 30-second email. Sell via your website, lead capture pages, brochures or sales teams.

Sign up to receive emails

We take your data privacy very seriously and use your information to provide the information and services that you request of interest to you. You are protected by the GDPR lawful basis of Legitimate Interest.

Share this blog…

Author: Conrad Wilson DipM, MSc, MBA